AXON
The aesthetic seal of modern craftsmanship and spatial quiet luxury.
In the Axon project, we fused the ancient craft of solid wood with modern brand engineering. Based on the concept of 'Quiet Luxury', we engineered catalogs that evoke a sense of touch, visual systems highlighting master craftsmanship, and an artisan digital storefront.
"Design is the sealing of craft with logic."
ULTRA
UNLIMITED
HIGH
AB
BEBAS NEUE / MONA SANS
AXON: WHERE CRAFTSMANSHIP MEETS DISCIPLINE
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STYLES
USAGE
DIGITAL IDENTITY
CHARCOAL
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DEEP AND CHARACTERFUL.
CHAMPAGNE GOLD
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BRUSHED ELEGANCE.
LOGO DESIGN AND STORY
Visionary installation story of the refined logo carrying the weight of craft and solid wood to the luxury segment with Italian furniture design aesthetics.
VISUAL ANALYSIS & INTERPRETATION
The logo design story visualizes the craft phase where rational forms meet aesthetics and symbolic layers of meaning.
CORPORATE IDENTITY DESIGN
Corporate aesthetic quality reflecting the natural identity of wood through certification documents, luxurious fabric materials, and showroom documents.
VISUAL ANALYSIS & INTERPRETATION
Corporate identity domination; the seamless visual language and trust-building consistency established across all physical and digital touchpoints.
IMPACT & RESULTS FOCUS
Corporate identity domination uniting the quiet luxury perception with company affiliation from luxury certification tags to internal company files.
VISUAL ANALYSIS & INTERPRETATION
Intra-company impact and results; the tangible real-world value of the design, brand prestige, and the lasting psychological imprint on the user.
