Fundamentals of search engine optimization and the guide to carrying your website to Google's first page.
What is SEO? Core Concepts and Importance
SEO (Search Engine Optimization) is the set of technical and strategic practices that allow your website to rank high organically on search engines like Google, Bing, and Yandex. At Monolith Works, we consider SEO to be the cornerstone of digital marketing because organic traffic is the most reliable and sustainable source of customers.
Over 92% of internet users search on Google before purchasing a product or service. This statistic clearly shows how critical it is for your website to appear in search results. Websites that do not appear on the first page lose the vast majority of their potential customers.
The 3 Main Pillars of SEO
1. Technical SEO
Technical SEO involves optimizing your website's infrastructure so that search engines can easily crawl and index it. Site speed, mobile-friendliness, SSL certification, sitemap.xml structure, robots.txt configuration, and Core Web Vitals metrics are the core elements of technical SEO.
- Site loading speed should be under 2.5 seconds (LCP metric)
- Mobile-friendliness (responsive design) directly affects Google ranking
- SSL certification (HTTPS) is a security and ranking factor
- Sitemap.xml should be updated regularly and submitted to Google Search Console
- Schema.org structured data is critical for rich results
2. On-Page SEO (Content SEO)
On-page SEO covers identifying target keywords for each page and placing them naturally in headings, meta descriptions, URL structure, and page content. Google rewards comprehensive and original content that understands user intent. The blog posts we prepare are keyword-enriched content of at least 1000 words.
Critical Information
Content that meets Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) criteria has a significant advantage in ranking. Create a content strategy based on experience, expertise, authority, and trust.
3. Off-Page SEO
Off-page SEO includes links (backlinks) coming to your website from other sites and brand authority. Natural links from high-quality and relevant sites tell Google that your site is a reliable source. Social media shares, guest blog posts, business directory listings, and press releases are parts of an off-page SEO strategy.
7 Steps to Introduce Your Website to Google
- Register with Google Search Console and submit your sitemap.xml file
- Create a Google Business Profile (critical for local businesses)
- Identify target keywords with Keyword Research
- Optimize your technical infrastructure (Speed, Mobile, SSL)
- Produce high-quality and original blog content
- Promote your site through social media and backlinks
- Continuously monitor and optimize with Google Analytics 4
Let's analyze your website's SEO performance for free.
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