RESONANCE: THE POWER OF SONIC BRANDING

What is Sonic Branding and Why is it Important?

Sonic Branding is the art of creating a sound signature for your brand beyond its visual identity. Netflix's "tudum" sound, Intel's iconic melody, or McDonald's "I'm Lovin' It" jingle are the strongest examples of how brands are engraved in memories via sound. At Monolith Works, we integrate the power of sonic elements into our strategy when creating brand identities.

Components of Sonic Branding

• Audio Logo: A short (2-5 seconds) sound motif representing your brand
• Jingle: Catchy, melodic brand music
• Brand Voice: The tone to be used in voice assistants and phones
• Ambient Sound: Store, website, and application environment sounds
• Podcast and Video Intros: Consistent sound identity in digital contents

The Power of Sound in the Digital World

Increasing voice search use, the prevalence of podcasts, and smart speakers entering homes make it mandatory for brands to invest in sound identity. Research shows that ads supported by sound increase brand recall by 96%. Even micro-interaction sounds on your website enrich the user experience.

Custom sound effects we use on the Monolith Works website (hover sounds, transition animation sounds) are a living example of this strategy. Sonic branding makes the digital experience multi-dimensional and differentiates your brand from competitors.

How to Build a Sonic Branding Strategy?

To create an effective sound identity, you must first define your brand's personality. Is it energetic or calm? Professional or friendly? Create a sound palette reflecting your brand values: a core sound logo (2-5 seconds), a long version (for ads and video intros), alert/notification sounds, and ambient music. All these elements should form a consistent family.

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“People can close their eyes, but they cannot close their ears. Sound is the strongest branding tool engraved in our memories without us noticing.”

— Monolith Works