RESONANCE: WAYS TO INCREASE SOCIAL MEDIA ENGAGEMENT

Proven Ways to Increase Social Media Engagement

The number of followers alone doesn't mean much on social media; what is truly valuable is engagement. High engagement rates are rewarded by algorithms, and your content reaches wider audiences. At Monolith Works, we increase our clients' social media engagement rates with data-driven strategies.

Engagement Boosting Techniques

• Ask questions: Add a question directed at your target audience at the end of every post
• Use carousels: Instagram carousels get 1.4x more reach than single visuals
• Produce Reels/Shorts: Short-form video content leads in organic reach
• Encourage UGC (User Generated Content): Invite your customers to produce content
• Participate in trending topics: Relate current trends to your brand
• Consistent posting times: Post at hours when your target audience is most active
• Tell stories: People remember stories, not data

Content Formats and Performance Comparison

The Reels format provides 2x more reach on average compared to standard visual posts. Carousel posts get 1.4x more engagement than single-image posts. Text-heavy posts get the highest engagement on LinkedIn. Live broadcasts catch high instant engagement rates because followers receive notifications. Identify the most effective format for each platform and organize your content calendar accordingly.

Engagement Metrics and Analysis

Engagement rate = (likes + comments + saves + shares) / follower count × 100. A healthy engagement rate is between 2-5% on Instagram and 3-6% on LinkedIn. Monitor these metrics weekly to identify which types of content are most effective and optimize your strategy accordingly.

Community Management

Engagement is not just about numbers; to build a real community, establish meaningful dialogues with your followers. Give fast and personal responses to comments, return to DMs (direct messages) within 1 hour, and share customer photos and experiences. Creating an organic community is the social media strategy that provides the highest ROI in the long run.