ARCHITECTING E-COMMERCE: FROM ZERO TO DOMINANCE

Steps to Building a Successful E-Commerce Site

In the digital era, online sales are a growth engine for every business. The e-commerce market continues to grow rapidly every year. Building a professional e-commerce site from scratch requires correct planning and a strategic approach. At Monolith Works, we provide end-to-end solutions for e-commerce projects.

1. Market Research and Business Model

Analyze your target market, competitors, and customer profile in detail before setting up your e-commerce site. What products will you sell? Who is your target audience? What are your competitors doing? Don't start technical processes without clear answers to these questions.

2. Choosing the Right Platform

• Shopify: Fast setup, low technical knowledge required, subscription model
• WooCommerce: WordPress-based, flexible, and customizable
• Custom Software (Next.js/React): Full control, infinite customization, high performance
• Marketplace integrations: Start sales quickly with a marketplace strategy
• Local e-commerce solutions: Local payment and shipping integrations

3. UX Design and User Experience

User experience in e-commerce directly affects sales. Easy navigation, fast search, clean product pages, secure payment processes, and mobile-friendliness are core elements. To reduce shopping cart abandonment rates, keep the checkout process under 3 steps and offer a guest checkout option.

4. Payment and Shipping Integrations

Virtual POS solutions that support all credit cards, like iyzico or PayTR, are essential. For shipping integration, you can set up an automatic tracking system via APIs from major carriers. Offering Cash on Delivery and installment options remains important for many consumers.

5. SEO and Digital Marketing Strategy

E-commerce SEO is different from standard website SEO. Unique titles and descriptions for product pages, category page optimization, product schema markup, and customer reviews are critically important. With Google Shopping integration, you can move your products directly into search results.