2026 SEO EVOLUTION: THE ALGORITHMIC WARS

Trends Shaping SEO in 2026

Search engine optimization is constantly evolving. Google's AI-supported algorithms, user experience metrics, and content quality standards rise every year. If you don't update your SEO strategy in 2026, you risk falling behind your competitors. At Monolith Works, we analyze the most critical SEO trends of 2026 and how to adapt to them.

1. AI Overviews and AI Search Results

Google's AI Overviews feature places AI-generated summaries at the top of search results. While this increases the rate of "zero-click searches," it shows that your content must be comprehensive and structured enough to be referenced by AI. Content containing schema markup, FAQ structured data, and clear, concise answers increases your chances of appearing in AI Overviews.

2. Strengthening of E-E-A-T Criteria

Google places more importance than ever on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) criteria. Providing author information, corporate identity, and experience-based contents in your blog posts directly affects ranking performance. At Monolith Works, we strengthen our E-E-A-T score by sharing our real projects and client success stories.

3. Core Web Vitals and Page Experience

Google's page experience metrics have become even more decisive in 2026. LCP should be under 2.5s, INP under 200ms, and CLS under 0.1. You can meet these metrics with modern web technologies (Next.js, React) and optimization techniques like lazy loading, CDN, and image compression.

4. Voice Search and Conversational SEO

The use of smart assistants and voice search is increasing. Natural language queries like "Which is the best advertising agency in Bursa?" should shape your long-tail keyword strategy. FAQ sections, headings close to conversational language, and direct-answer contents are critical for voice search optimization.

5. Video SEO and Multimodal Content

Google increasingly indexes non-text content like videos, infographics, and podcasts. YouTube videos, videos embedded in your web pages, and visual contents both enrich the user experience and allow you to appear in different formats in search results.